Concluding the training session was Mr. Lekan Otufodunrin, a former Managing Editor and a Media Career Development Specialist who stressed the importance of new media in journalism work and the need for all practitioners to rise to the occasion.
He regretted that some media practitioners still delude themselves by thinking they are gate keepers, arguing rhetorically that social media had since dismantled that gate and the access to information had been wide open.
“Without using social media functionally, some of us will soon be irrelevant in the media profession. With social media, some of us can be bigger brands than the companies we work for. There is more to social media than social, its a professional tool for the new age journalist,” he declared.
Mr. Otufodunrin told the participants that using social media is not an option for modern day journalists or media professionals, as it can make or mar the progress they can make in the profession, noting that publishing online without using social media will not give maximum reach for content.
“There is more to social media than sharing your content, you need to engage with content of others. Social media platforms are now one of the major sources of information we need as journalists. Replacing press statements; It is complimentary; It is liberating; It makes us a global brand and It enhances our reach,” he said.