A blog is a website that’s updated regularly with new pieces of content, which are normally written articles. These are called “posts” and appear in reverse chronological order, with the newest at the top of the list.
To learn more, see our guide on the difference between a blog and a website.
When blogs first started, they were mostly personal diaries, sharing information on a range of topics of interest to the person writing.
That’s still how some blogs work today, but a large number of blogs now focus on specific niches that interest the blogger and their target audience.
For instance, WPBeginner is a blog focused on helping non-techy users do more with WordPress through helpful tutorials, how-tos, and other articles.
How to Make a Blog?
To start a blog, you need three key things:
- A domain name: the address of your site
- Web hosting: online storage for your site, so visitors can access it
- A blogging platform: special software that lets you easily create a blog without needing to do any coding
Can You Really Make Money Blogging?
Starting a blog isn’t going to make you rich overnight, but you can definitely make money blogging.
Many popular blogs make money online using different methods. Often, this is called “monetizing” your blog.
Smaller blogs with a specific target audience can easily make a nice side income. Many popular blogs make six and even seven-figure income.
The following are just some of the most popular monetization methods used by blogs all over the world.
Advertising: Running ads, often through an advertising network like Google AdSense. Some bloggers sell ads directly to companies instead.
Sponsorship: Running sponsored (paid for) content from an advertiser. This is often in the form of sponsored blog posts, but could also include social media posts on Instagram or other social networks.
Affiliate marketing: Linking to products or services that offer commission when someone clicks on your link and makes a purchase. This is a great way to monetize your blog. We have lots of affiliate marketing tips and tools to make it easy for you.
Digital products: By selling digital products like Ebooks, online courses, printables, apps, software, music, and more. Digital products generally have low overheads and can work for almost any niche.
Services: If you’re a writer, photographer, coach, or similar, that can be a great way to monetize your blog. You might even start a blog to help you market an existing service you offer, like logo design or freelance writing.
Physical products: Although they have higher costs than digital ones, physical products can be a great way to make money. It’s easy to add an online store to your WordPress blog and start selling.
Things to Consider When Choosing Your Blogging Niche
Many new blogs die within a few weeks and most don’t even make it to a couple of months.
Whatever blogging niche you choose, make sure you are genuinely interested in that topic. This would make it easier to stick to it and keep yourself motivated.
It’s also important to consider:
Do you know enough about your niche to be able to write confidently? You don’t need to be an expert, but it’s best to start a blog on a topic that you’re able to write about without having to do loads of research.
Can you easily make money from your niche? While blogs on all sorts of topics can and do make money, some niches are a lot easier to monetize than others. A blog about a little-known or uninteresting topic might not get enough readers to make much money.
Have you chosen an appropriately sized niche? It’s best not to go too broad. If you’re aiming for an audience of “everyone”, you’re likely to end up with “no one”. Try to find a sub-niche that’s a great fit for you.
Are you happy to have your name associated with your niche? While it’s fine to blog anonymously if you want to, however you might find it difficult to monetize.
Top Blogging Niches That Will Make Money
You might already have a topic in mind for your blog, or you might not have any ideas at all. All the niches below are great ones to try, so long as you pick a topic that you’re truly interested in.
These are all big, popular niches that have been around for years and that can make a lot of money.
1. Health and Fitness
Health and fitness are huge topics, and you’ll definitely find an audience if you’re blogging about something in this area.
Health and fitness is one of the most popular blogging niches. It is a lucrative niche which means there are a ton of blogs that will be competing with you.
The easiest way to build your voice is by narrowing it down to your general interest.
There are lots of different angles that you could take:
- A particular diet: paleo, gluten-free, raw food, 5:2, keto…
- A particular type of exercise: running, weight-lifting, CrossFit…
- A specific audience: women, men, young, old, geeky…
- A particular approach to health: homeopathy, acupuncture, wellness…
- Sharing your progress: if you’re on a health journey of your own, you could update readers on that and share your lessons learned
Tip: We’ve got a list of the best WordPress themes for CrossFit gyms. A lot of those could work well for other health or fitness topics too, so take a look and see if one would be right for your blog.
2. Personal Finance
We all need money, and many of us want to earn more, spend less, or save more. Blogs on personal finance have found huge audiences, and again, there are lots of different angles and approaches you can take.
You might choose to write about:
- Frugality: money saving tips, using coupons, anti-consumerism…
- Investing: market tips, best index funds, angel investors…
- Debt: paying it off, mortgages, student loans…
- Budgeting: software, motivation, cost-cutting tips…
- Sharing your progress: this is quite common with blogs that focus on getting out of debt
Fashion is another immensely popular blogging niche and one that could be a great money-maker. It’s a particularly good fit if you love posting on Instagram, which is where some fashion bloggers have become especially influential.
Many fashion blogs focus on the blogger and include lots of photos. If you want to remain anonymous, or if you hate being photographed, then this type of fashion blogging probably isn’t for you. Instead, you might want to blog about particular trends within fashion, or share fashion-related news.
Although you might associate fashion blogging with female bloggers, this niche isn’t just for women.
There are plenty of men’s fashion blogs (often called “men’s style”) out there too. These tend to focus more on tips and product suggestions than on personal photos.
We have a complete guide on how to start a fashion blog and make money with step by step instructions.
What’s the “lifestyle” niche in blogging? It can be a little confusing if you’re new to blogging, so let’s break it down.
Lifestyle means writing about a range of different topics that are connected through having the same audience.
For instance, you might have a lifestyle blog where you write about food, fashion, and motherhood. The connection is that you’re writing for women in their 30s and 40s who want to eat well and look great while raising young children.
Alternatively, you might have a lifestyle blog aimed at single women that focuses on travel, beauty, and hair. Or you might have a blog aimed at men aged 20 to 40 that’s all about style, fitness, and music.
The mix of topics is up to you, but it’s important to make sure your blog has a very clear brand to give it focus and direction.
Tip: Many fashion WordPress themes or fitness WordPress themes can be a good fit for lifestyle blogs. As with fashion blogs, design is really important in this niche, so invest in a premium theme if you can.
5. Business and Marketing
There are loads of blogs out there that cover business and marketing related topics. If you’ve been reading a lot about blogging, you might feel like every popular blog talks about something to do with blogging, marketing or building a business!
If you’ve got a business or marketing background, then starting a blog in this niche could be a great idea. As with the other niches on our list, this is a huge one, so you’ll want to find a clear focus and voice for your own blog.
Depending on your expertise and interests, you might choose to blog about:
- B2B (business-to-business) marketing
- B2C (business-to-consumer) marketing
- Entrepreneurship: starting and growing companies
- Small businesses: more and more people are moving into self-employment, so this is a great area to target
A particular type of marketing or area of marketing: networking, social media marketing, copywriting, direct response marketing…
Tip: Almost any of these multi-purpose WordPress themes could work for your business or marketing website. Divi is an especially good option as it’s fully responsive and you can customize it however you like.
6. Technology and Gaming
The fast-paced technology niche is great for making money from affiliate income, either directly from manufacturers and software companies, or through a website like Amazon.
Your best monetization routes are likely to be through advertising and affiliate marketing. Even if you’re not writing in-depth product reviews, a technology or gaming blog will give you lots of chances to link to products or software using affiliate links.
You might not be able to break industry news or share insider information, but there are still lots of things you could write about in this niche:
Specific equipment or gadgets: phone handsets, digital cameras, fitness trackers, Chromebooks…
- Games: for consoles, PCs, mobiles, Facebook…
- Tutorials: either for a specific piece of software (e.g. Photoshop) or more wide-ranging
- Latest news: usually about a particular company or type of product
Technology or gaming for a specific demographic, such as teens or boomers
The final niche on our list is travel. Again, it’s a hugely popular niche, both with bloggers and with readers, and there are a lot of different approaches you could take to build a successful blog.
Blogging about your own travels could be monetized through affiliate links to hotels, recommended travel buys, and so on. It might even give you opportunities for free vacations.
Great photos are, of course, an important part of your travel blog. Even if you’re just writing about local attractions, people will want to see pictures.
You could focus your travel blog by writing about:
- Specific countries or continents: things to do, restaurants to visit, ways to get around…
- A particular type of traveler: families, solo female travelers, digital nomads…
- Travel deals: for flights, hotels, packages…
- Your own travels: having a key theme or brand can make this easier to monetize
For detailed instructions, see our guide on how to start a travel blog and make money from it.
Final Thoughts on Choosing the Best Blogging Niche
You could spend forever trying to pick the very best blogging niche. Or you could start your blog and, six months or a year from now, you could be making good money from it.
First, choose a niche that interests you and make sure you have a clear idea about how you can monetize it.